Our vision is to build the electrical and lighting industry’s most capable, enthusiastic team, supporting our customers and promoting education, application and effectiveness in their work.


Our mission is to advocate for our manufacturers’ interest and grow our mutual market share, while offering solutions that positively affect our customers’ profitability and efficiency.


We believe representation is a relationship and a two way street. We aim to represent manufacturers we trust and believe in, and who share those same views of us.

We believe in long-standing relationships, serving customers with integrity and quality as an attitude, not an adjective.

We believe in the importance of family, enjoying your work and working with people who support you both personally and professionally.